PLAY+SOFT is a new line of soft furniture, developed from an idea by Maurizio Fontanili, pedagogical consultancy by Reggio Children, art direction by ZPZ Partners and with a team of international designers.
PLAY+SOFT is the first in a series of design led projects developing furniture to transform children's spaces. Please sign up to our newsletter, if you would like to be kept informed of future developments and about events.
PLAY+ and ZPZ Partners (art direction) contributed to the keynote conference on 'design for children' at Southbank Centre for the London Design Festival (September 2007) and have been the subject of features in I.D. (US), Design Week, ID-FX, Abitare, Financial Times and publications worldwide. The furniture has been exhibited around the world, including events at the Triennale Design Museum in Milan and with the V&A Museum of Childhood in London.